We've got a load of ideas on who you should follow on Social Media to help you create content and learn more about your business. And to make it easy, we've shared all the links here for you!

April 1, 2021
Back to News

Who Convenience Stores should follow on Social Media

To manage a successful social media page you’ll need to keep up with what’s going on around you – social media is geared towards up to the minute information – and if you know what’s going on, you can post about it!

Find and follow your local businesses – hairdressers, bakeries, estate agents, carpet shops, factories, places of worship, sports centres, community groups, schools and colleges – whatever you have nearby. Imagine one day you’re looking at Facebook and you discover that the local factory is closing its canteen and the 300+ staff suddenly don’t have anywhere to get their sandwiches from.

Follow other convenience stores – you’ll know who does a good job with their page just by following them – and you can gather some good ideas that you can try yourself.

Join your local groups – every town has at least one – and while they can be a place where people moan about kids messing around on the park, they’re often the first place where people ask questions – “Where can I get baby milk after 10pm when Tesco is shut?”

Follow your suppliers – these companies have your best interests at heart – if you do well, they do well – many of them will produce top quality imagery and sharable content that you can share to your page. Think about all the brands you stock – from confectionery to cleaning products, most will have a social media presence. There really are too many to list – but here’s a couple to get you started:

https://www.facebook.com/Marmite this is a really good page with interesting and sharable posts.

https://www.facebook.com/kitkatuk There have been plenty of KitKat innovations – like the zebra kitkat – worth checking out

https://www.facebook.com/Weetabix.UK If you haven’t seen the recent controversy that Weetabix started by serving Weetabix with Heinz baked beans, you should look it up – it’s absolutely brilliantly funny how many brands got involved and it’s a great lesson in how to turn a theme around to suit your brand!

Follow companies who can give you useful information

https://www.facebook.com/retaildatapartnership We can give you insight into trends in your marketplace to help you react swiftly. Our Retail Insights articles will help you see trends in convenience retail.

https://www.facebook.com/AssociationofConvenienceStores The ACS campaign for and support Convenience Stores.

https://www.facebook.com/thebrc Find out what’s new in the wider retail environment

Follow your branding partner – this is really important – these companies make shiny imagery and videos all the time for you to share – choose the promotions that best match your stock and share regularly:

https://www.facebook.com/MyLondis

https://www.facebook.com/MyLocalPremier

https://www.facebook.com/GoLocalRetail

https://www.facebook.com/costcutter

https://www.facebook.com/SPARintheUK

https://www.facebook.com/nisalocally

Follow your wholesaler – for the same reason that your customers follow you, you’ll find out about their best deals!

https://www.facebook.com/bookerretail

https://www.facebook.com/Bestway-Wholesale-265586740996811/

https://www.facebook.com/MakroUK/

https://www.facebook.com/mxwholesale/

Follow the Retail Media – keep in touch with all things retail.

https://www.facebook.com/TheGrocer

https://www.facebook.com/betterRetailing

 

The above resources will either inform your page (and your business), help you post on your page or help you grow your network. Have we missed anyone off the list? Let us know! We’d also love to know how you’re getting on with your Social Media – let us know if you find this article useful marketing@retaildata.co.uk

 

Get free, direct insights
Receive weekly content as well as our monthly insights newsletter for free, direct to your email inbox.

No Thanks


NHS App with advice for those who have to isolate
Retailers React – Shelf Shortages and the Pingdemic 

Our survey amongst the Independent convenience store community across the UK last week has shown that they are being seriously impacted by the so-called “pingdemic.”

Read More
Analysis of the Euro Effect 

The excitement of the Euros has dissipated for football fans but at the end of the day, it’s all about the results… till results! Did UK convenience stores stick it in the netted shopping bag?

Read More
Summer Madness 

The Summer months are cautiously approaching -whilst Summer 2020 was spent at home, 2021 feels like it might be spent outside – this time with friends and family.

Read More
×