In 2018, our retail customers scanned some 647 new Soft Drinks SKUs during April, May and June alone.

March 20, 2019
Back to News

What to expect from new soft drink product launches?

Spring is the high season for new soft drink launches. In 2018, our retail customers scanned some 647 new Soft Drinks SKUs during April, May and June alone. Only 25% of them were still sold in at least 100 outlets (4%) in February 2019.

Of the new 2018 spring SKUs still sold in 2019, 58% were linked to price-marked pack price changes as the industry responded to the sugar levy that took effect on 6 April, 2018. 11% were sugar free/reduced sugar versions of existing products and only 20% of SKUs represented new flavour, new range, new look or brand re-launch. There were two market entrants not widely seen in UK c-stores before: BUNDABERG and kids drink MARCIANITOS.

So how did the new products do, and what sort of outlet reach can brand owners expect within the first 13 weeks? We highlight the best performers in terms of store reach vs. their own brand stockists.

Get free, direct insights
Receive weekly content as well as our monthly insights newsletter for free, direct to your email inbox.

No Thanks


All you need to know about chewing gum 

Why did the chewing gum cross the road? Because I stood on it...

Read More
Cool Stuff About Coffee 

Coffee is our favourite drug. Livin’ La Vida Mocha!

Read More
New products: Confectionery giants go head to head 

Confectionery giants Mondelez International and Mars Wrigley Confectionery (MWC) go head to head trying to win the hearts of c-store shoppers with new products.

Read More
×