In 2018, our retail customers scanned some 647 new Soft Drinks SKUs during April, May and June alone.
Spring is the high season for new soft drink launches. In 2018, our retail customers scanned some 647 new Soft Drinks SKUs during April, May and June alone. Only 25% of them were still sold in at least 100 outlets (4%) in February 2019.
Of the new 2018 spring SKUs still sold in 2019, 58% were linked to price-marked pack price changes as the industry responded to the sugar levy that took effect on 6 April, 2018. 11% were sugar free/reduced sugar versions of existing products and only 20% of SKUs represented new flavour, new range, new look or brand re-launch. There were two market entrants not widely seen in UK c-stores before: BUNDABERG and kids drink MARCIANITOS.
So how did the new products do, and what sort of outlet reach can brand owners expect within the first 13 weeks? We highlight the best performers in terms of store reach vs. their own brand stockists.
July 26th 2021 | Retail Insights | Retail News | Retailers React!
Our survey amongst the Independent convenience store community across the UK last week has shown that they are being seriously impacted by the so-called “pingdemic.”
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July 19th 2021 | Retail Insights
The excitement of the Euros has dissipated for football fans but at the end of the day, it’s all about the results… till results! Did UK convenience stores stick it in the netted shopping bag?
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May 27th 2021 | Retail Insights
The Summer months are cautiously approaching -whilst Summer 2020 was spent at home, 2021 feels like it might be spent outside – this time with friends and family.
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