Did you know that consumers spend 4% more during the Summer in convenience stores. With our infographic you'll find out which categories and products to focus on this Summer.

May 15, 2018
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Summer - how to make the most out of it

Summer - How to make the most out of it - Infographic

What makes summer awesome?

People spend more during the holidays – 55% of people spend the most during the warmer months. The weather is a major factor in consumer retail spending. 4% is the increase of sales during the summer.

What’s driving increases in c-store sales?

  • Soft Drinks – hotter temperatures lead to a 15% increase in soft drink demand and sales.
  • Alcohol – The higher temperature and summer-holiday events give alcohol a 7% boost.
  • Frozen food – sales of frozen food, especially ice cream lead to 26% additional sales.

Best selling soft drinks brands

1. Euro Shopper Energy Drink – 250ml
2. Red Bull Energy Drink – 250ml
3. Coke Zero – 330ml
4. Euro Shopper Isotonic Orange – 500ml
5. Coca Cola Regular – 330ml
6. Lucozade Energy Orange – 380ml
7. Coke Regular Share Size – 1.25L
8. Monster Original Energy – 500ml
9. Euro Shopper Sugar Free Energy Drink – 250ml
10. Coca Cola Regular – 330ml

Best selling alcohol brands

1. Fosters Lager – 440ml
2. Stella Artois Lager – 500ml
3. Stella Artois 4 % Lager -500ml
4. Special Brew – 500ml
5. Carling Premier Lager – 500ml
6. Kronenbourg Lager – 500ml
7. Oranjeboom Premium Lager – 440ml
8. Stella Artois Lager – 568ml
9. Scrumpy Jack Cider – 500ml
10. K Cider – 440ml

Best selling frozen brands

1. Mr Freeze Individual – 90ml
2. Euro Shoppper Classic Ice Cream – 120ml
3. Walls Magnum Classic – 110ml
4. Euro Shopper Classic Ice Cream White – 120ml
5. Walls Magnum White Single – 110ml
6. Walls Twister – 80ml
7. Party Ice Cubes – 2.27kg
8. Walls Feast Original – 92ml
9. Walls Calippo Orange – 105ml
10. San Marco Pepperoni Pizza

Top tips for making the most out of Summer

Keep an eye on the weather and temperature
Not only does the warm weather directly lead to Frozen sales but a nice day gets people out and shopping. Special promotions on sunny days could be a winner.

Rethink your daily routine
Forget about the school run, it’s Summer! You busy periods are likely to change. Once you’ve worked out your new footfall pattern, make sure you have the staff and stock to match.

Keep up with big events
The holidays are great fun and there’s plenty to do. Major national and sporting events, such as The Olympics is a perfect opportunity for you to put some special promotions and deals in place.

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