Kerryfresh launched a new natural sports drink of 28th December 2015. It’s called Generate and targets health conscious and busy consumers.

January 5, 2016
Back to News

New Sports Drink rides market growth

Generate Citrus Berry WebGenerate, a new natural sports drink launched with Kerryfresh in December 2015 and targets health conscious and busy consumers. Generate aims to rival the benefits and simple purity of water. To achieve this, natural fruit flavours were added to pure water with trace vitamins and minerals to restore the body’s natural levels and cut through thirst.

With no natural additives or artificial flavourings, Generate is high in vitamin C and B6 for the immune and nervous system. It is available in a range of fruity flavours including citrus and berry, and targets a £1 retail selling price with price market bottles available. The RRP price if £1.39 for un-priced bottles.

How you can target the lucrative health-conscious consumer:

1. BOGOF promotion offers on any natural sports drink in store.

2. Stock other nutritional and natural sports drinks such as Vitamin water, Isotonic Drinks, Smoothies and more, which will also drive sales within this competitive market.

3. Merchandise these items alongside other healthy brands such as Shapers Sandwiches, Crisps, Kellogg’s Nutri-grain bars and Nature Valley Granola snacks. This will boost revenue by cross selling and creating an offer on healthier option meal deals. You will encourage impulse buying, and target the health conscious ‘grab-and-go’ consumer.

Get free, direct insights
Receive weekly content as well as our monthly insights newsletter for free, direct to your email inbox.

No Thanks

Will Cider’s popularity in Wales lead to greater MUP Impact? 

Cider in Wales' strongest growing alcoholic subcategory. What impact will this have on Minimum Unit Pricing?

Read More
Has MUP Changed Scottish Shopper Habits? 

We hit the streets of Edinburgh to survey C-store customers about their MUP knowledge and reactions. The results may surprise you...

Read More
Scottish Alcohol Sales Figures – What’s Really Happening? 

While there is no doubting that Minimum Unit Pricing has impacted the Scottish alcohol market, TRDP figures prove that it’s nowhere near the disaster proclaimed.

Read More