Confectionery giants Mondelez International and Mars Wrigley Confectionery (MWC) go head to head trying to win the hearts of c-store shoppers with new products.

September 26, 2019
Back to News

New products: Confectionery giants go head to head

Confectionery giants Mondelez International and Mars Wrigley Confectionery (MWC) go head to head trying to win the hearts of c-store shoppers with new products. Mondelez has added a 30% less sugar variant to its Cadbury Dairy Milk portfolio. MWC has launched a crispy version of its famous Snickers bar – smaller in size and full of puffed rice – it has 60% fewer calories than the standard Snickers chocolate bar, and aims at sugar and calorie conscious consumers.

Snickers CrispDairy Milk

First sold in our TRDP store estate of 3,000+ independent convenience outlets on 15 August 2019, Snickers Crisp 40g has achieved 37% distribution (29% average weekly distribution) in just 5 weeks and has already outperformed the best-selling of MWC’s new chocolate blocks, the M&M’s Peanut chocolate block, labelled as “the brand’s biggest launch in a decade” (selling in stores since 23 July).

Cadbury Dairy Milk single bar with 30% less sugar 35g was first sold in our store estate a week earlier on 8 August 2019. It has also achieved 40% overall distribution (27% average weekly distribution). But with only half the average weekly rate of sale (3.3 units) compared to the new Snickers bar (7.7 units) Cadbury Dairy Milk with 30% less sugar delivered 55% less volume for Mondelez than Snickers Crispy delivered for MWC so far. It seems that some c-store shoppers are put off by the idea of a “skinny chocolate”.

New Confectionery Product Sales

Get free, direct insights
Receive weekly content as well as our monthly insights newsletter for free, direct to your email inbox.

No Thanks


Local Stores and Sunday Trading 

The government is proposing to make changes to the Sunday trading law but we are concerned that this will mean yet another challenge for our small, independent stores.

Read More
Growing vegetables in lockdown
How does your garden grow? 

As the shelves emptied of fresh produce at the start of the Covid19 lockdown, creative shoppers decided to grow their own at home. Thwarted by the lockdown closure of garden centres, shoppers turned to convenience stores to find the gardening supplies they needed.

Read More
Convenience Shopping Covid19
Covid-19 differences in shopping locale 

We all know that Covid-19 has driven huge changes in our shopping habits for groceries but where have the changes been more or less significant? Our data spans the whole of the independent C-store sector around the UK, in city centres, residential and rural areas.  We’ve looked at each of these different store locations to see whether this has an impact on our shopping habits.

Read More
×