
July 26th 2021 | Retail Insights | Retail News | Retailers React!
Our survey amongst the Independent convenience store community across the UK last week has shown that they are being seriously impacted by the so-called “pingdemic.”
Read MoreConfectionery giants Mondelez International and Mars Wrigley Confectionery (MWC) go head to head trying to win the hearts of c-store shoppers with new products.
Confectionery giants Mondelez International and Mars Wrigley Confectionery (MWC) go head to head trying to win the hearts of c-store shoppers with new products. Mondelez has added a 30% less sugar variant to its Cadbury Dairy Milk portfolio. MWC has launched a crispy version of its famous Snickers bar – smaller in size and full of puffed rice – it has 60% fewer calories than the standard Snickers chocolate bar, and aims at sugar and calorie conscious consumers.
First sold in our TRDP store estate of 3,000+ independent convenience outlets on 15 August 2019, Snickers Crisp 40g has achieved 37% distribution (29% average weekly distribution) in just 5 weeks and has already outperformed the best-selling of MWC’s new chocolate blocks, the M&M’s Peanut chocolate block, labelled as “the brand’s biggest launch in a decade” (selling in stores since 23 July).
Cadbury Dairy Milk single bar with 30% less sugar 35g was first sold in our store estate a week earlier on 8 August 2019. It has also achieved 40% overall distribution (27% average weekly distribution). But with only half the average weekly rate of sale (3.3 units) compared to the new Snickers bar (7.7 units) Cadbury Dairy Milk with 30% less sugar delivered 55% less volume for Mondelez than Snickers Crispy delivered for MWC so far. It seems that some c-store shoppers are put off by the idea of a “skinny chocolate”.
July 26th 2021 | Retail Insights | Retail News | Retailers React!
Our survey amongst the Independent convenience store community across the UK last week has shown that they are being seriously impacted by the so-called “pingdemic.”
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The excitement of the Euros has dissipated for football fans but at the end of the day, it’s all about the results… till results! Did UK convenience stores stick it in the netted shopping bag?
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The Summer months are cautiously approaching -whilst Summer 2020 was spent at home, 2021 feels like it might be spent outside – this time with friends and family.
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