New product releases in July, YTD performance (week 34)

Every month 2,900 TRDP retailer customers scan about 300-400 new products across 40+ food and non-food categories. Some of them are niche private imports and local produce, others are updated versions and/or limited editions of existing products, but some are important NPD launches by leading convenience channel suppliers.

TRDP is uniquely placed to track the performance of all new products weekly and even daily from the moment they reach our store estate. We capture volume and value sales, distribution, weekly average and peak rate of sale, and classify them in line with our standard category classification.

July’s highlight is Booker own label drinks releases that collectively exceeded half a million in unit volume sales by end of week 34 on 25 August 2019. Costa’s RTD Coffee did well too, with their bestselling Latte SKU reaching nearly 40% distribution. We offer weekly % distribution, and average and max weekly pack volume rate of sale of the top 25 (ranked by pack volume) product releases for your review.