Every month 2,900 TRDP retailer customers scan about 300-400 new products across 40+ food and non-food categories.

August 30, 2019
Back to News

New product releases in July, YTD performance (week 34)

Every month 2,900 TRDP retailer customers scan about 300-400 new products across 40+ food and non-food categories. Some of them are niche private imports and local produce, others are updated versions and/or limited editions of existing products, but some are important NPD launches by leading convenience channel suppliers.

TRDP is uniquely placed to track the performance of all new products weekly and even daily from the moment they reach our store estate. We capture volume and value sales, distribution, weekly average and peak rate of sale, and classify them in line with our standard category classification.

July’s highlight is Booker own label drinks releases that collectively exceeded half a million in unit volume sales by end of week 34 on 25 August 2019. Costa’s RTD Coffee did well too, with their bestselling Latte SKU reaching nearly 40% distribution. We offer weekly % distribution, and average and max weekly pack volume rate of sale of the top 25 (ranked by pack volume) product releases for your review.

July New Products (NPD)

Get free, direct insights
Receive weekly content as well as our monthly insights newsletter for free, direct to your email inbox.

No Thanks


All you need to know about chewing gum 

Why did the chewing gum cross the road? Because I stood on it...

Read More
Cool Stuff About Coffee 

Coffee is our favourite drug. Livin’ La Vida Mocha!

Read More
New products: Confectionery giants go head to head 

Confectionery giants Mondelez International and Mars Wrigley Confectionery (MWC) go head to head trying to win the hearts of c-store shoppers with new products.

Read More
×