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Get the most out of your Social Media
Used by over 64% of the UK population, social media has become the largest form of communication. Despite this, 25% of retailers do not use any form of social media. In a recent Palmer and Harvey survey, one in three retailers admitted they do not consider themselves social media savvy and prefer more ‘traditional’ marketing methods.
Social media can help you become more interactive, engage with your customers and boost your business.
Think of your social media profiles as a digital shop window. To stand out, you’ll need your own distinctive look and style. Remember that social media is a very visual medium, and that high-quality photos and content will help you build a large, engaged audience.
Active Communication and Engagement
At its core, social media is about communication. Whichever platform you choose, you’ll be able to reach out to your followers with posts and messages. You should also take the opportunity to listen as well, as your customers will love to feel valued and heard.
Social Peers (experts and leading retailers)
Social media provides the opportunity to connect with leading retailers and cultivate relationships that will help you develop as a retailer and as a business owner. You can also use social media to spread your own knowledge and become a positive influence within your social sphere.
Understanding customer opinion
Understanding your customers’ thoughts and feedback is important and a great way to improve your business. There are many tools available (such as Hootsuite and Sendible) which analyse the intention of every communication sent to you or about you providing a unique, valuable insight.
LinkedIn features the ability to create rich blog posts
Designed for connecting with other professionals in your social sphere.
Take a look at introducing social media into your business and choose the right platform and style for your business. There are several ways to get started including online courses such as HubSpot and Udemy as well as Booker workshops. It is all about making social media work for you.
Investing a little time into marketing through social media will let local people know about your business, create a dialogue between you and your customers and, if done right can lead to an increase in turnover.
Contribute to our latest research!
Every month, we carry out research into the experiences of convenience retailers.This month, we’re exploring staff development and the different methods undertaken by leading retailers.
The Sugar Tax April 2018
February 1st 2018 | Retail Insights
On the 16th March 2016, the government announced their commitment to introducing a new sugar tax on soft drinks to combat obesity. The new tax is set to be enforced in April 2018. Have you prepared for this change?
Convenience stores have always relied on Tobacco, with the category representing over 20% of total sales on average. The introduction of the EU Tobacco Products Directive in May 2017, brought significant changes to the way in which retailers display and sell Tobacco.