Looking at brands that do well in stores on school routes, it is easy to conclude that it is the latter. The fact that weekend sales and weekday sales of energy drinks are higher in these stores would suggest otherwise.

June 27, 2019
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Energy drinks sell 17% more in stores on school routes

A recent TRDP study of energy drinks performance over a period of four weeks in April 2019 and 2018 (so just after the introduction of the voluntary scheme by some supermarkets not to sell energy drinks to under 16s) revealed that there is a 17% “opportunity” for sales uplift in c-stores on school routes. The gap in average weekly energy drinks rate of sale in stores located on school routes and all other stores closed slightly (-1.3% from 18.2% in 2018) against the backdrop of overall category growth.

To answer the question of whether the difference in unit rate of sale in stores on school routes and all other stores is due to a different pack size mix, or indeed due to higher % of pupils shopping in stores near schools will require a separate study.

Looking at brands that do well in stores on school routes, it is easy to conclude that it is the latter. The fact that weekend sales and weekday sales of energy drinks are higher in these stores would suggest otherwise.

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