Looking at brands that do well in stores on school routes, it is easy to conclude that it is the latter. The fact that weekend sales and weekday sales of energy drinks are higher in these stores would suggest otherwise.

June 27, 2019
Back to News

Energy drinks sell 17% more in stores on school routes

A recent TRDP study of energy drinks performance over a period of four weeks in April 2019 and 2018 (so just after the introduction of the voluntary scheme by some supermarkets not to sell energy drinks to under 16s) revealed that there is a 17% “opportunity” for sales uplift in c-stores on school routes. The gap in average weekly energy drinks rate of sale in stores located on school routes and all other stores closed slightly (-1.3% from 18.2% in 2018) against the backdrop of overall category growth.

To answer the question of whether the difference in unit rate of sale in stores on school routes and all other stores is due to a different pack size mix, or indeed due to higher % of pupils shopping in stores near schools will require a separate study.

Looking at brands that do well in stores on school routes, it is easy to conclude that it is the latter. The fact that weekend sales and weekday sales of energy drinks are higher in these stores would suggest otherwise.

Get free, direct insights
Receive weekly content as well as our monthly insights newsletter for free, direct to your email inbox.

No Thanks


NHS App with advice for those who have to isolate
Retailers React – Shelf Shortages and the Pingdemic 

Our survey amongst the Independent convenience store community across the UK last week has shown that they are being seriously impacted by the so-called “pingdemic.”

Read More
Analysis of the Euro Effect 

The excitement of the Euros has dissipated for football fans but at the end of the day, it’s all about the results… till results! Did UK convenience stores stick it in the netted shopping bag?

Read More
Summer Madness 

The Summer months are cautiously approaching -whilst Summer 2020 was spent at home, 2021 feels like it might be spent outside – this time with friends and family.

Read More
×