Looking at brands that do well in stores on school routes, it is easy to conclude that it is the latter. The fact that weekend sales and weekday sales of energy drinks are higher in these stores would suggest otherwise.

June 27, 2019
Back to News

Energy drinks sell 17% more in stores on school routes

A recent TRDP study of energy drinks performance over a period of four weeks in April 2019 and 2018 (so just after the introduction of the voluntary scheme by some supermarkets not to sell energy drinks to under 16s) revealed that there is a 17% “opportunity” for sales uplift in c-stores on school routes. The gap in average weekly energy drinks rate of sale in stores located on school routes and all other stores closed slightly (-1.3% from 18.2% in 2018) against the backdrop of overall category growth.

To answer the question of whether the difference in unit rate of sale in stores on school routes and all other stores is due to a different pack size mix, or indeed due to higher % of pupils shopping in stores near schools will require a separate study.

Looking at brands that do well in stores on school routes, it is easy to conclude that it is the latter. The fact that weekend sales and weekday sales of energy drinks are higher in these stores would suggest otherwise.

Get free, direct insights
Receive weekly content as well as our monthly insights newsletter for free, direct to your email inbox.

No Thanks


Will Cider’s popularity in Wales lead to greater MUP Impact? 

Cider in Wales' strongest growing alcoholic subcategory. What impact will this have on Minimum Unit Pricing?

Read More
Has MUP Changed Scottish Shopper Habits? 

We hit the streets of Edinburgh to survey C-store customers about their MUP knowledge and reactions. The results may surprise you...

Read More
Scottish Alcohol Sales Figures – What’s Really Happening? 

While there is no doubting that Minimum Unit Pricing has impacted the Scottish alcohol market, TRDP figures prove that it’s nowhere near the disaster proclaimed.

Read More
×