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The Value of ShopMate
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Chewing it over 

Sales of chewing gum have fallen during the Covid19 lockdowns. I know what you’re thinking… now we’re not meeting in person and we just see each other on Zoom, it doesn’t matter if we have fresh breath anymore!! But does the evidence back up the theory?

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St Patricks Day 2021 

It’s not going to be the biggest event of the year, because this year, as with so many other celebrations, St Patrick's Day is to be held under lockdown conditions. BUT, if St Patrick’s day has even half the impact on Guinness sales that it had last year – it’s worth getting in a few cases before the 17th of March!

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Mother and Daughter
Store Focus for Mothers Day 

Mothers are always deserving of our time and attention, particularly on Mother's Day, which this year falls on Sunday 14th March. Last year the lockdown began on 23rd March, the day after Mother's Day. This year there will surely be people finding alternative ways to celebrate their Mum and this is where a well thought out store display can really make a difference.

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Looking back and moving forwards. 

2020. The year of lockdowns. A year of hard work and last-minute adjustments, masks, sanitisers, screens and deep cleans. Panic buys, lockdowns and tiers all round.

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Eggsistential choices for Easter 

We look at sales of products over the Easter period so you can make the most of the chocolate season in store.

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