Soft drinks are a staple for the convenience sector – for transient stores whose bread and butter involves serving those who are on the move in petrol forecourts and train stations, for stores in open spaces that serve sunbathers (if we’re lucky!) and dog walkers and for those that provide for the workers from offices, shops and factories. We looked at how the category performed in 2020.
It was the best of times, it was the worst of times, it was the age of sanitiser, it was the age of masks, it was the epoch of staying home, it was the epoch of incredulity. It was Covid19 in 2020 and 2021 and we compare the two.