Retail Data & Insights

Making sense of independent retail data

At The Retail Data Partnership, we specialise in the simplification of EPoS data and the provision of actionable insights.

While traditional market research organisations like Nielsen and IRI offer a useful top line view of the convenience channel, our 100% transactional data (no estimations) can tell you an accurate and in-depth story of what’s happening in the UK’s convenience stores.

Share of trade and number of SKUs by category by shop; best and worst selling product lines; pricing variations by store, region and location; assessment of various promotional mechanics and halo effects on competing and own products; live NPD penetration tracking – these are just a few examples of our work that feeds into our clients’ decision making.

Data from every corner of convenience

4,500 live shops through the UK

100% EPoS data

£3 Billion+
transaction value
(prev. 12 months)

320 Million
total transactions
(prev. 12 months)

£2.6 billion
2020 transaction value

Data from Symbol and Independent retailers

Data by SKU, by store and by transaction

How do we add value to the convenience retail insight?

Increasing numbers of our customers have been asking us to look beyond the sales data and delve into shopper purchasing behaviours – basket analysis, time of day and day of week purchases, linked products, and associated spend. Cross-referencing this data with regional and local socio-demographic information can help optimise product ranges and feed into shopper mission based marketing.

Our data and activation tools provide a complete picture, insight and a range of effective tools to drive execution of your sales and marketing programme through the channel, add value to the category and maximise return on investment from your trade marketing spend.

Category Data

Share of Trade

Regional SKU analysis

Pricing visibility

Distribution Opportunities

Daypart / Day of Week

Transaction Analysis

Basket Analysis

Promotional Compliance

How can we work together?

Whichever retailer segment you wish to explore, we will work with you to crystallise your brief and set clear objectives, and thereafter draw on data and insights from our extensive data pool of 1.3bn retail records accounting for over £2.2bn annual retail sales.

To find our more or to receive example insights as a PDF, please use the form below or call us on 01780 480 562.

Let’s talk data

To find out more about the wealth of data and insights on offer from The Retail Data Partnership, please complete the enquiry form below or call 01780 480 562.

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Customisable data from across the UK

Convenience stores of all shapes and sizes use our ShopMate EPoS system and provide nightly updates to our Data Warehouse.

You can customise your data to show the entire UK, regions, counties or even individual postcode areas.

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